Black Friday online shopping expected to hit record high, data shows
(NEW YORK) -- Online shoppers set a record high on Thanksgiving, paving the way for gangbusters performance on Black Friday, Adobe data showed.Digital spending on Thanksgiving jumped 5% from a year earlier, totaling $6.4 billion and exceeding Adobe’s expectations, the firm said.The company also expects Black Friday shoppers to set a new record, outpacing last year's total by more than 8%.Adobe attributed the strong performance on Thanksgiving to better-than-anticipated discounts, […]
