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Local News

H-E-B announces new H-E-B Debit Card service

todaySeptember 12, 2022

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On Monday, the H-E-B debit account program will officially launch for Texas shoppers, according to a press release.  The grocery store chain says it will offer customers a new way to pay for their groceries and home goods, along with added savings.

The debit card has multiple benefits like 5 percent cash back on H-E-B brand items, two days earlier payments with direct deposit, free cash withdrawals at H-E-B branded ATM’s, cell phone insurance¬†when paying with the card, identity theft services, no monthly fees and no overdraft fees.¬†

The card will be usable “anywhere Mastercard is accepted, acts as a spending card with and an optional, high-yield savings account.”

According to H-E-B Group Vice President of Marketing Ashwin Nathan, “With the H-E-B debit card, customers can have a more rewarding experience that allows them to keep more money in their pockets while enjoying valuable benefits and perks.”

Customers can link another debit card to the H-E-B account to make adding funds easier.  Anyone wanting to apply for the account can visit  The debit card is FDIC insured.   


Written by: Mikaela

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