Taylor Swift has been worth $1 billion of publicity to the NFL, study finds
Gregory Shamus/Getty Images Dads, Brads and Chads can argue about Taylor Swift's presence at Chiefs games all they want -- but they shouldn't expect the NFL to stop showing her on camera. A new study estimates that she has brought just under $1 billion worth of publicity to the league.As USA Today reports, Apex Marketing, a company that provides brand analytics for brands and venue owners, calculated that Taylor's involvement with the NFL has […]